About Me

Raphael Schön is a journalist and content strategist whose work examines the impact of digitisation on the way we live, communicate and spend our money. Based in Vienna, he’s currently writing a book about Bitcoin and regularly shares his thoughts on his Twitter account.

In past years, Raphael has co-developed numerous print and online magazines, led complex branded projects for T-Mobile, ING and other global brands as well as built the content marketing efforts from scratch for Bitpanda, one of Europe’s fastest-growing fintechs.


2018 – 2021 … Content and Social Media Lead at Bitpanda

Joined as employee #42 and built content marketing efforts from scratch (eg. an in-house created e-learning platform). Grew from Content Strategist to Team Lead with a team of 10+ people and a direct reporting line to the C-level.

2017 – 2018 … Writing Mentor at the University of Vienna

Completed training as a “Writing Mentor” at the University of Vienna. Held weekly lectures on scientific writing and provided individual help for students working on their bachelor’s thesis. While doing that, I also finished my own bachelor degree in political science.

2016 – 2017 … Senior Content Strategist at Virtue Austria (A VICE Company) 

Teamlead for Branded Content (5 people). Planned and executed various complex content marketing and social influencer projects for demanding international clients like Heineken, ING, MINI, T-Mobile Austria, Universal Pictures and Vöslauer.

2014 – 2016 … Managing Editor at VICE Austria 

Managing Editor at VICE and MOTHERBOARD. Wrote articles, contributed ideas in editorial meetings and acted as Editorial Lead at a long-term branded content project for T-Mobile Austria.

2011 – 2014 … Editor-in-Chief at CDA Verlag

Co-developer and Editor-in-Chief for the tech magazine „Android Magazin“ (around 100.000 bi-monthly copies in Germany, Austria and Switzerland). Co-development and editorial lead for androidmag.de and its social media channels. Co-development and editorial lead for other print products like “Android Apps” and special editions (Samsung Galaxy devices, Windows Phone and iOS).